Book Review: Branding Faith
“Marketing” is a bad word in church circles. It implies manipulation, impure intentions and other chicanery. This is not without reason; corporate marketing has become a science, with companies spending millions of dollars to understand the psychological and sociological impact of advertising. Many Christians, understandably, believe it would be unseemly — if not sinful — to employ modern marketing techniques on behalf of the Church. Phil Cooke‘s 2008 book, Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don’t, seeks to change...
Read MoreNew CL Podcast – Memory Mansion
This month’s episode of the Catechetical Leader podcast has just been posted. It features an interview with Dr. Kevin Vost, author of Memorize the Faith! (and Most Anything Else): Using the Methods of the Great Catholic Medieval Memory Masters. You can also give your thoughts on our poll question: Is memorization important in...
Read MoreWhat Business Are You In? Part 1
This weekend I listened to an interview with Roy Spence, author of It’s Not What You Sell, It’s What You Stand For. Spence is a marketing and communications expert and was part of the team that came up with the slogan “Don’t Mess with Texas.” The slogan came about when Bob Linear, who was the chairmen of the Texas Highway Commission, asked why they were increasing the budget for litter removal instead of working to reduce litter. Spence’s company pitched the slogan (which, due to its macho tone, was somewhat controversial) to the Highway Commission as part...
Read MoreWhat Our Lord said about His Church
When Our Lord was starting the Church, so to speak, at the Last Supper, He took care to give to it the Four Marks He wished it to have. In His discourse afterwards in the Upper Room, He told the apostles He was offering eternal life to all flesh (read John xvii, 1-3) ; that the apostles themselves were His appointed witnesses and workers (John xv, 16; xv, 27); and He prayed that His disciples should be all one (John xvii, ii ; Xvii, 20-21); and that they should be made holy in the truth (John xvii, 17-19), getting their holy life from His as the branches from the Vine (John xv, 4-5). If there...
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