“Marketing” is a bad word in church circles. It implies manipulation, impure intentions and other chicanery. This is not without reason; corporate marketing has become a science, with companies spending millions of dollars to understand the psychological and sociological impact of advertising. Many Christians, understandably, believe it would be unseemly — if not sinful — [...]

This weekend I listened to an interview with Roy Spence, author of It’s Not What You Sell, It’s What You Stand For. Spence is a marketing and communications expert and was part of the team that came up with the slogan “Don’t Mess with Texas.” The slogan came about when Bob Linear, who was the [...]

I am reluctant to enter into discussion of liturgical theology and practice. It is not the field in which I work and I have little education on the subject. That having been said, my diocese, like many others, is preparing for the Vatican’s recognitio of the translation of the Third Edition of the Roman Missal. [...]