What Business Are You In? Part 1
This weekend I listened to an interview with Roy Spence, author of It’s Not What You Sell, It’s What You Stand For. Spence is a marketing and communications expert and was part of the team that came up with the slogan “Don’t Mess with Texas.” The slogan came about when Bob Linear, who was the chairmen of the Texas Highway Commission, asked why they were increasing the budget for litter removal instead of working to reduce litter. Spence’s company pitched the slogan (which, due to its macho tone, was somewhat controversial) to the Highway Commission as part...
Read MoreThe Roman Missal: Re-Focusing Our Attention
I am reluctant to enter into discussion of liturgical theology and practice. It is not the field in which I work and I have little education on the subject. That having been said, my diocese, like many others, is preparing for the Vatican’s recognitio of the translation of the Third Edition of the Roman Missal. While we may not know when the final approval will come (most people seem to suspect it will be sometime this spring, with mandatory implementation at Advent 2011) we will need to prepare for its use in our parishes. This means a concerted catechetical program for all: priests,...
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