Book Review: Branding Faith
“Marketing” is a bad word in church circles. It implies manipulation, impure intentions and other chicanery. This is not without reason; corporate marketing has become a science, with companies spending millions of dollars to understand the psychological and sociological impact of advertising. Many Christians, understandably, believe it would be unseemly — if not sinful — to employ modern marketing techniques on behalf of the Church. Phil Cooke‘s 2008 book, Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don’t, seeks to change...
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